Normally, Negroni Week kicks off summer. As we all know, 2020 is anything but normal.
Negroni Week is marking the end of summer this year, taking place today through September 20. For the first time, the weeklong celebration and fundraiser will be all digital—there won’t be any events at bars or restaurants due to Covid-19 closures, reopenings, and case spikes.
Twelve charities will benefit from Negroni Week 2020: Another Round Another Rally (USA), Bartenders Benevolent Fund (Canada), CORE (USA), Giving Kitchen (USA), Help Out Hospo (Australia), Hot Bread Kitchen (USA), James Beard Foundation (USA), Lee Initiative (USA), Restaurant Workers Community Foundation (USA), Slow Food Resilience Fund (USA), Southern Smoke Foundation (USA), and US Bartenders’ Guild National Charity Foundation (USA).
Head to NegroniWeek.com, press “Donate Now,” and give to the hospitality industry worker charity (or charities) of your choice.
For Negroni Week inspiration—along with yearlong spirit, cocktail, hospitality and travel posts—follow the accounts below. Cheers!
Imbibe Magazine has been teaming up with Campari for Negroni Week every year since 2013. They’re proponents of the classic recipe but they also love a creative riff that respects the original. See below for a variant that swaps out the sweet vermouth for sloe gin.
As the saying goes, “No Negroni without Campari.” The classic recipe calls for equal parts Campari, gin and sweet vermouth, and fans of this classic will accept nothing else. However, even Campari enjoys a creative riff—like the fat-washed one below—as long as they’re still involved in the build.
If you’re not already following SusieDrinks, you need to be. She knows her way around a cocktail, camera and campsite. Always on the go, always in the know, and her adventures are always worth following. This week, Susie has partnered with Bols Genever for a giveaway.
House of Negroni
Looking for all things Negroni and beautifully photographed? You need to follow House of Negroni! From photos that will make your mouth water to design that’ll blow your mind, this page will quench your Negroni thirst.
Speaking of beautiful cocktail photographs, you’re going to want to follow Tariq Widarso, aka Sip Sensei. This self-described home mixologist curates and captures photos that’ll make you want to drop everything to make a drink. For Negroni Week, he linked up with Highball Culture for a special themed giveaway.
The Modern Mixologist
Everyone in the industry knows Tony Abou-Ganim is the CEO of Negronis. He loves all things cocktail and hospitality but the Negroni holds a special place in the heart of the co-creator of Libertine Social in Las Vegas. Give him a follow for cocktail inspo.
Ready-to-drink cocktails have been growing rapidly in popularity. While Margaritas and vodka drinks may seem to rule the RTD roost, there are some high-quality Negroni options on the market, like the bottled and boxed versions from St. Agrestis.
I’ve been studying and writing about the hospitality industry since 2006. Like so many people, I started my journey in this business by working as a host, server and bartender. I was introduced to nightlife in Chicago, learning the ins and outs of nightclubs and after-hours hot spots.
After moving to Las Vegas nearly 20 years ago, I both co-owned a valet company and helped promote the club it serviced. That led to me taking on the role of editor for a Las Vegas hospitality industry publication.
A few short years later, I continued along my journey of hospitality industry reporting. I went from contributing to a major industry outlet to taking on the role of editor and content curator.