There are two things we could all use right now to escape the chaos we’re all facing: a drink and a laugh.
Today’s national launch of Fistful of Bourbon delivers on both fronts to provide a much-needed break from doom scrolling and the 24-hour news cycle.
Fistful of Bourbon is a blend of five bourbons (hence the name) artfully combined by Brian Kinsman, award-winning Master Blender for William Grant & Sons.
Along with being crafted using a fistful of bourbons, this balanced and sweet whiskey is characterized by a distinct fistful of flavors: toffee, cinnamon, licorice, nutmeg, and soft spices. Fistful of Bourbon is blended and bottled at 90 proof, and the SRP for a 750ml is $24.99.
That’s the drink we can all use. Here’s where the laugh comes in: a series of short films. Fistful of Bourbon has partnered with Paul Briganti—Saturday Night Live movie short director—to produce a number of shorts that pay homage to Spaghetti Westerns, cowboy comedies, and parodies.
“If you’ve ever found yourself daydreaming about who would win in a duel, Billy Crystal in City Slickers or Gene Wilder in Blazing Saddles, then Fistful of Bourbon is for you,” says Anthony Bohlinger, national brand ambassador. “There are many quirky characteristics that make Fistful what it is, from our blending process to our obsession with Hollywood and Western cult film culture. The trailer we created with Paul takes all of these things and wraps them in a wacky bow for viewer enjoyment.”
Image: Fistful of Bourbon / William Grant & Sons
I’ve been studying and writing about the hospitality industry since 2006. Like so many people, I started my journey in this business by working as a host, server and bartender. I was introduced to nightlife in Chicago, learning the ins and outs of nightclubs and after-hours hot spots.
After moving to Las Vegas nearly 20 years ago, I both co-owned a valet company and helped promote the club it serviced. That led to me taking on the role of editor for a Las Vegas hospitality industry publication.
A few short years later, I continued along my journey of hospitality industry reporting. I went from contributing to a major industry outlet to taking on the role of editor and content curator.