Grab a Blanket. Bring a Bottle. Support an Ecosystem.
The limited-edition High West Kachula Adventure Blanket has sold out. However, Coalatree’s standard Kachula—available in a variety of patterns—is still in stock and ready to accompany you outdoors. You can also support the American Prairie Reserve via donations here.
Eco-minded adventure gear and clothing manufacturer Coalatree has partnered with High West Distillery to raise money for Montana’s prairies.
The two Utah-based brands have joined forces to support the American Prairie Reserve. The non-profit was founded in 2001 with the mission of preserving the Northern Great Plains located in northeastern Montana. By 2018, the wildlife preserve consisted of nearly 400,000 acres of prairieland, and the goal is to create a reserve spanning 5,000 square miles.
Coalatree, which got its start on a self-sustaining organic farm located in Colorado, has been designing and creating outdoor-focused goods since 2010. They’re involved with many philanthropic campaigns, including providing blankets for Salt Lake City’s homeless, Save Our Canyons, Australia Zoo Wildlife Warriors, and the Cottonwood Canyons Foundation.
To support the American Prairie Reserve, Coalatree has collaborated with High West on a clever piece of outdoor adventure kit. High West Distillery was founded in 2006 by David and Jane Perkins. The husband and wife team selected Park City, Utah, because David has a passion for the Old West. That love is reflected by the brand and the distillery’s aesthetic, and it certainly comes through in High West’s whiskeys.
High West American Prairie Bourbon gets its name from the American Prairie Reserve. The 92-proof blend of straight bourbons ranging from two to 13 years old is intended to bring awareness to the Montana wildlife preserve, and so is their partnership with Coalatree. The Coalatree x High West collab has resulted in the creation of the High West Kachula Adventure Blanket, “the Swiss Army knife of blankets.” Made from 100 percent recycled materials, the High West Kachula has been designed for adventures big and small.
An eco-friendly durable water repellant (DWR) wash ensures water—and any other liquid, including whiskey—beads off the blanket. The built-in “stash pocket,” complete with a carabiner loop and durable zippers, makes transforming the blanket into a travel pillow quick and easy. A removable, water-resistant hood turns the High West Kachula into a poncho in a pinch. Should someone be traveling with others who have one of these versatile blankets, they can use the built-in, reinforced snaps to connect them.
Outdoor activities like hiking, climbing and camping have seen huge spikes in recent months. It makes sense when one considers that getting outside—when combined with safe and responsible social distancing—can provide a safe escape from being stuck inside due to Covid-19. Spending time outside responsibly can be immensely beneficial to body and mind.
AllTrails, an app that provides information for tens of thousands of trails, has reported that hiking routes are being used three times more in 2020 than years prior. Some estimates place increases in national park traffic at 200 percent or more. Whether someone is looking to do some hardcore hiking or get out of their house for a relaxed picnic, the High West Kachula has arrived just in time to help cure the cabin fever afflicting so many people.
A donation of $30 will be made to the American Prairie Reserve for each sale of a High West Kachula Adventure Blanket, which retails for $83. In addition, High West will donate $5 to the non-profit for each consumer post—up to 100 posts—on Instagram that features the blanket, a bottle of High West American Prairie Bourbon, the tags @DrinkHighWest and @Coalatree, and the hashtag #WhiskeyWherever. At the end of the campaign, the Instagram posts will be “sewn together” to form a virtual quilt.
The Kachula Adventure Blanket can be purchased through High West or Coalatree.
Neither the author nor Hospitality Villains received compensation, monetary or otherwise, from High West Distillery, Coalatree, American Prairie Reserve, or any other entity in exchange for this post.
David Klemt View All
I’ve been studying and writing about the hospitality industry since 2006. Like so many people, I started my journey in this business by working as a host, server and bartender. I was introduced to nightlife in Chicago, learning the ins and outs of nightclubs and after-hours hot spots.
After moving to Las Vegas nearly 20 years ago, I both co-owned a valet company and helped promote the club it serviced. That led to me taking on the role of editor for a Las Vegas hospitality industry publication.
A few short years later, I continued along my journey of hospitality industry reporting. I went from contributing to a major industry outlet to taking on the role of editor and content curator.
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